Samantha joined Life Planning Group in 2017 as our marketing manager. Samantha has developed a variety of skills and marketing expertise. She creates opportunities that drives revenue, not only for Life Planning Group, but also for individual financial advisors. Samantha's business foundation and creative eye allows her to utilize many different avenues to fulfill responsibilities including networking, strategic alliances, target market strategies, community outreach, professional seminars, new business development, advertising/PR, and media relations.
Prior to working with Life Planning Group, Samantha has held several marketing positions, with her most recent position being with Leviton Manufacturing Company. She has extensive experience working in many areas of marketing and is passionate about the relationship a consumer has with a brand and how to strengthen those relationships.
Samantha earned a Bachelor of Arts degree in Industrial and Organizational Psychology from SUNY New Paltz in 2014 and earned her Masters of Business Administration in Marketing from Hofstra University in 2017.
Residing in Plainview, NY, Samantha enjoys being outdoors, exercising, going out with friends and spending time at home with her cats.